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    The Ford Story Part Two

    The Ford StoryThe Ford Story is one of those projects that I will carry with me in the things that I have learned and experienced and always refer back to.

    I had a chance to meet and work with many great people as we set about enabling the Ford Motor Company to tell a different kind of story via the social web. This was the third release of the site and the second major overhaul that I was involved in.

    It was a story that we succeeded in enabling through the development of an integrated platform that allows Ford to tell, distribute and integrate its stories with the ideas, thoughts and feedback of its users and owners. The fact that Ford has a great story to tell and that its customers are passionate about their cars and trucks doesn’t hurt either.

    Some of the great people involved in this project over the time that I was there:

    Scott Monty – Head of Social Media at Ford
    Scott Kelly – Ford Digital Marketing Manager
    John Bell – global 360° Digital Influence team
    Social Media Group – Maggie Fox and Leona Hobbs

    and some Team Detroit folks, Mark Russell, Brett Collins, Maureen Honore, Paul Kelley, Cole Quinnell, Mike Hojna, Chris Baccus, & Grace lallman.

    Thanks!

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    • Dave, I certainly learned a lot from you during this project. Let's keep in touch.
    • Dave, we were so glad to have you involved in the project! Your tireless effort and constant innovation provided us with a site that was forever growing and changing. Thank you!
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